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Foundation Links

Don't just create profiles. Build your business across the internet.

A new business doesn't start with backlinks. It starts with an identity: Facebook, Instagram, LinkedIn, X, business profiles, directories and dozens of other places where its brand begins to exist.

We don't just build profiles. We build Entity Assets: consistent, interconnected references to the same business across a much broader online footprint.

600 Entity Profiles · From $600 · Delivered within approximately 1 week

Choose your entity package
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The problem

Most foundation link services stop too early.

The typical productized service

  • Create account.
  • Add link.
  • Submit for indexing.
  • Done.

The provider gets your URL, creates hundreds of profiles, adds your website, runs the URLs through an indexing process and sends you a spreadsheet. Job done.

High Ground takes a different approach, because that's not really how a new internet business establishes itself.

Think like a startup

What would a real business actually do after launching its website?

  • Create its social presence
  • Explain what the company does and talk about its services
  • Establish brand information and profiles across relevant platforms
  • Connect those profiles and establish consistent business information
  • Start appearing across directories and other web properties
  • Keep building, not everything on Monday and gone by Tuesday

It would start building an online presence.

That's the philosophy behind the High Ground Entity Foundation.

The difference

Foundation Links vs. Entity Assets

That's a very different product.

Regular foundation links

  • Create profile
  • Add website
  • Submit for indexing
  • Send report
  • Done

High Ground entity assets

  • Establish business identity
  • Create profiles
  • Strengthen titles & descriptions
  • Mention services
  • Standardize NAP
  • Connect social properties
  • Connect website
  • Build local signals
  • Build Tier 2 signals
  • Process for indexing
  • Continue reinforcing key properties

The methodology

Why we call them Entity Assets

Because the profile itself isn't the strategy. The information inside it is.

One business.

Hundreds of references.

Consistent information.

Connected properties.

A profile can describe your business through

  • Brand Name
  • Website
  • Business Description
  • Products & Services
  • Location
  • Phone
  • Social Properties
  • Business Category
  • Related URLs

Individually, these can look like small pieces of information. Collectively, they begin describing the same business across a much broader online footprint.

Our observation

The experiment that made us look at foundation links differently

We started seeing more than links. Originally, these campaigns were viewed primarily as foundational backlinks. Then we started paying attention to what search engines were actually discovering.

We observed Google crawling a number of the properties. Some of the information associated with the business began appearing across Google's search experiences. In some campaigns, fragments of information associated with these assets also appeared in AI-generated search experiences.

These weren't useful to us simply because they contained backlinks. They were places where information about an entity could exist and be discovered.

That's when our thinking changed from "Foundation Links" to "Entity Assets."

Important caveat

These are observations from High Ground campaigns rather than a guarantee that Google will crawl, index, retain or use every property, or that information will appear in AI Overviews.

But it changed how we build the product.

Before fulfilment

We don't build 600 copies of the same profile. We build around the business.

The objective is to make the campaign about the business entity, not simply the target URL.

Your Brand

Who are you?

Your Website

Which domain represents the business?

Your Services

What does the company actually do?

Your NAP

What Name, Address and Phone information should be associated with the business?

Your Description

How should the company be described?

Your Social Entities

Which established profiles belong to the same business?

Your Location

Where does the business operate?

Plus Tier 2 support, indexing and 1 to 3 week reinforcement.

The catalog

Choose your Entity Foundation

Two packages. One methodology.

Entity Foundation

Build your business identity across 600 entity properties.

$600

One-time campaign

Delivered within approximately 1 week

  • 600 Entity ProfilesProfiles and supporting properties created around your business identity.
  • Deeply ConnectedWhere platforms allow, properties are connected with your website and relevant established entity assets rather than existing as isolated profiles.
  • Tier 2 SignalsSupporting signals are built toward selected properties to strengthen the campaign beyond the first layer.
  • Local SignalsBusiness and location information is incorporated where relevant to the property and campaign.
  • NAP-FocusedWe work from consistent Name, Address and Phone information where applicable.
  • Strengthened Titles & DescriptionsProfiles aren't treated as empty containers for URLs: we reinforce what the business is, what it does and the services it provides.
  • Indexing WorkflowCompleted URLs are processed through our discovery/indexing workflow. We target approximately 70 to 80% indexation. Actual crawling and indexing are controlled by search engines and cannot be guaranteed.
  • First 1 to 3 Week ReinforcementSelected assets can receive continued activity and reinforcement during the early campaign period.

Best for

Websites that need a broader, interconnected online footprint before or alongside stronger authority-link campaigns.

Delivery

Initial build: approximately 1 week · Reinforcement: first 1 to 3 weeks

Order Entity Foundation ($600)

Entity Foundation + Local

Build the entity. Then reinforce the location.

$900

One-time campaign

Delivered within approximately 1 week

  • Everything in Entity Foundation600 entity profiles, deep interconnection, Tier 2 signals, NAP focus, strengthened titles & descriptions, indexing workflow and first 1 to 3 week reinforcement.
  • 550+ Local CitationsBuild a broader local citation footprint around consistent business information.
  • Expanded Local SignalsA dedicated local layer reinforcing the business's geographic footprint beyond the entity profiles.
  • NAP ConsistencyName, Address and Phone standardized across both the entity and citation layers.
  • Interconnected LayersEntity properties and citations working together as one campaign rather than two disconnected spreadsheets.
  • Tier 2 SupportSupporting signals reinforce the broader asset layer, not just the money site.
  • Indexing WorkflowCompleted URLs across both layers are processed through our discovery/indexing workflow, targeting approximately 70 to 80% indexation where measurable.
  • One Broader Footprint600 Entity Profiles + 550+ Local Citations: one business, a much broader internet footprint.

Best for

Businesses where both entity establishment and location signals matter: the complete 600-property Entity Foundation plus a dedicated local SEO and citation layer.

Delivery

Initial build: approximately 1 week · Reinforcement: first 1 to 3 weeks

Order Entity + Local ($900)

Compare packages

Entity Foundation vs. Entity + Local

FeatureEntity FoundationEntity + Local
Price$600$900
Entity Profiles600600
Deep Interconnection✓✓
Tier 2 Signals✓✓
Local Signals✓Expanded
Local CitationsNone550+
NAP Focus✓✓
Optimized Titles✓✓
Optimized Descriptions✓✓
Services Mentioned✓✓
Indexing Workflow✓✓
Target Indexation70 to 80%*70 to 80%*
Initial Delivery~1 week~1 week
Early Reinforcement1 to 3 weeks1 to 3 weeks

*70 to 80% reflects our campaign target/observed range for applicable assets, not guaranteed Google indexation.

Order $600
Order $900

The process

How we build your Entity Foundation

Seven steps, from mapping your business to reinforcing the assets in the weeks after launch.

01

Map Your Business

Before creating anything, we establish the information we're working with.

You provide your business name, website, primary services, business description, address, phone, target location, primary category and established social assets. Don't have everything? That's fine. We'll build around the information and legitimate assets you currently have.

02

Strengthen the Entity Information

Don't waste the fields.

Many profile-link providers care about one field: the website URL. We care about the information surrounding it: profile titles, business and service descriptions, categories, NAP, location, social connections and website references. The profile should communicate something about the business, not simply hold a backlink.

03

Build 600 Entity Profiles

Establish the footprint.

We begin creating the business across the selected profile and web properties. Quantity isn't the entire objective. We're establishing repeated, consistent references to the same entity. Same business. Same website. Same core identity.

04

Interconnect the Assets

Don't leave 600 islands.

Where appropriate and supported, we connect relevant properties with your website, your social profiles, other entity assets and supporting properties, creating relationships between properties rather than treating every profile as an isolated URL.

05

Build Tier 2 Signals

Strengthen the assets behind the website.

Instead of directing every supporting signal toward the money site, selected second-layer signals reinforce the properties surrounding it. Website ← Entity Assets ← Tier 2 Support. A layered campaign rather than hundreds of disconnected first-tier URLs.

06

Add Local Signals

Consistent location information where appropriate.

For businesses with a physical or defined service location, we incorporate business name, address, phone, target location and business category where relevant. The $900 package takes this further with 550+ dedicated local citations.

07

Index & Reinforce

Creation isn't the finish line.

Completed URLs are processed through our indexing/discovery workflow. Then, rather than simply sending the spreadsheet and forgetting the properties, selected assets continue receiving supporting activity during the first 1 to 3 weeks. That's an important part of the High Ground difference.

Why High Ground is different

Most providers sell URL creation. We sell the establishment of an online entity footprint.

Most providers

"600 profile backlinks."

High Ground

"600 properties describing and connecting the same business."

Most providers

"Here's your spreadsheet."

High Ground

"We continue reinforcing selected assets during the early campaign period."

Most providers

"Put the URL everywhere."

High Ground

"Use the information available to establish the business, services, NAP and connected entities."

Most providers

"Foundation links."

High Ground

Entity Assets.

Purpose

Not every link needs to be powerful. It needs to have a purpose.

Niche Edits

Authority from established content.

Blogger Outreach

Deep topical relevance from targeted publishers.

Guest Posts

Editorial authority and diversification.

Entity Assets

Establish the broader online footprint underneath them.

They're not supposed to replace high-authority backlinks. They're designed to help build the foundation those campaigns sit on. That's why we call them Foundation Links.

Build from the ground up

A complete High Ground strategy moves through layers.

01

Entity Foundation

Establish the business across the internet.

02

Local & Diversification

Broaden the supporting footprint.

03

Guest Posts

Introduce editorial authority.

04

Blogger Outreach

Build deeper topical relationships.

05

Niche Edits

Acquire vetted links from established pages.

Foundation first. Authority on top.

Browse all link building services

Fit

Who should order Entity Foundation?

New Websites

Establish a broader business footprint before making authority links the majority of your backlink profile.

Startups

Build the social, business and supporting properties a growing internet company would normally establish.

Established Businesses

Fill gaps in an underdeveloped entity and foundational footprint.

Local Businesses

Choose Entity + Local to combine the entity layer with 550+ local citations.

SEO Agencies

Use High Ground to fulfil foundational campaigns without maintaining an internal profile-building operation.

International Businesses

Build campaigns around the business information and target market supplied during ordering.

Built for agencies

600 assets without 600 manual tasks for your team.

Give us the business information. We handle the fulfilment.

Entity mappingProfile creationDescriptionsNAPInterconnectionSupporting signalsIndexing workflowEarly reinforcementReporting

Your team focuses on strategy. High Ground builds the foundation.

Order for a client
Book an agency meeting

What you'll receive

At campaign completion, your reporting can include:

  • Created properties
  • Live URLs
  • Entity/profile type
  • Business information used
  • Indexing status where measured
  • Campaign details
  • Supporting work completed

Agency orders can be delivered in a white-label-ready format where applicable.

Frequently asked

Straight answers.

Foundation Links are the supporting profiles, business properties, social properties, directories and other references that help establish a broader online footprint around a website. High Ground takes the concept further by treating these properties as Entity Assets rather than simply URLs containing backlinks.

Because our focus isn't simply creating a profile and inserting a website link. Where supported, we use the available information to reinforce the same business identity, including the brand, website, services, descriptions, NAP, location and established social properties.

The biggest difference is what happens around the link. Rather than treating the website field as the entire product, we focus on building out the business information, connecting relevant properties, adding supporting signals and reinforcing selected assets during the early campaign period.

Yes. Both catalog packages include 600 entity profiles according to the campaign specification.

Tier 2 refers to supporting signals directed toward selected entity properties rather than directing every supporting link or signal straight to the primary website. The objective is to reinforce the broader asset layer.

Where platforms support it, we connect relevant properties with the main website and other established business/entity assets. Not every platform offers the same fields or linking capabilities, so the exact implementation varies by property.

NAP stands for Name, Address and Phone. For applicable businesses, we use consistent NAP information throughout relevant parts of the campaign.

Because we're trying to establish what the business actually does rather than simply repeating its URL. Where fields allow, titles and descriptions can incorporate accurate information about the company's services and market.

Across applicable campaigns, our target/observed range is approximately 70 to 80%, depending on the assets and measurement period. Google and other search engines ultimately control crawling and indexing, so we cannot guarantee that a specific percentage of URLs will be indexed or remain indexed permanently.

Search engines can crawl publicly accessible web pages and use information from across the web in different ways. In our own campaigns, we've observed some information associated with entity properties appearing within Google's search experiences, which encouraged us to develop the methodology further. However, we don't claim that creating an Entity Foundation guarantees inclusion in Google's knowledge systems, rankings or AI Overviews.

There is no way to guarantee this. We've observed fragments of business information associated with some of these assets appearing in AI-generated search experiences, but inclusion is determined by Google. We treat that observation as evidence worth studying, not as a guaranteed product outcome.

The initial campaign build is targeted for approximately one week after the required business information has been confirmed. Selected properties can continue receiving reinforcement during the first 1 to 3 weeks.

Both packages include the complete 600-profile Entity Foundation. The $900 Entity + Local package adds 550+ local citations and an expanded local-signal layer. If you're primarily establishing an online business footprint, choose $600. If local search and geographic business signals are important to the campaign, consider $900.

No. They serve a different purpose. Foundation Links are designed to establish a broader online/entity footprint. Guest Posts, Blogger Outreach and Niche Edits can then be used as separate products for stronger editorial, topical and authority-focused link acquisition.

Yes. Agencies can order directly from the catalog. For larger volumes or recurring fulfilment, book a meeting with the High Ground team.

Don't just build 600 links.

Build 600 pieces of your online identity.

Entity Foundation · $600

  • 600 Entity Profiles
  • Deep Interconnection
  • Tier 2 & Local Signals
  • NAP + Service Optimization
  • Indexing Workflow
  • 1 to 3 Week Reinforcement
Order Entity Foundation ($600)

Entity + Local · $900

  • 600 Entity Profiles
  • 550+ Local Citations
  • Deep Interconnection
  • Tier 2 Signals
  • Expanded Local Signals
  • NAP + Service Optimization
  • Indexing Workflow
  • 1 to 3 Week Reinforcement
Order Entity + Local ($900)

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High Ground Entity Foundation

Before authority comes identity. Build it from the ground up.