About High Ground
High Ground builds link campaigns around relevance, real search visibility and competitive gaps, from foundation links to niche edits, guest posts and specialist campaigns.
17+ years in growth and SEO
SEO teams built across five organisations
The High Ground 7 method
Agencies and brands worldwide
The team behind High Ground
With roots in BatikWorldwide and Growth X Malaysia, a Silicon Valley startup incubator, Gerald and his team bring over 17 years of experience in growth hacking, startups and eCommerce.
Having built and led high-performing SEO teams across five different organisations, Gerald has developed a deep understanding of search engine algorithms, ranking factors and organic growth strategies.
Driven by a passion for uncovering what truly moves the needle in SEO, he brings this hands-on expertise to High Ground, helping shape effective, results-driven link-building strategies in an increasingly competitive market.
How we evaluate links
Seven questions every placement has to answer before it goes into your campaign.
Does the site and the page genuinely belong in your market?
Does the page actually rank and attract search traffic, or does it only look good on paper?
Who links to the site, and are those links worth having?
Is the site selling links to anyone, or does it link with care?
Where on the page the link sits, and what surrounds it.
Is this a real publication with a real audience and identity?
Does the link close a gap your competitors have and you do not?
What we believe
We look at what your profile is missing first, then recommend the services that actually fill the gap.
DR and DA are a starting point, never the decision. Every placement is evaluated with the High Ground 7.
Our backlink assessment and competitor backlink audit show you how we evaluate links, before you spend anything.
Not sure where to start?
